Mercedes-Benz India has strengthened its luxury retail presence in Karnataka with the inauguration of Viva Star, a state-of-the-art luxury sales and service facility in Bengaluru. The new dealership is designed to cater to affluent customers seeking a premium and personalized automotive experience.
The opening of Viva Star aligns with Mercedes-Benz India’s “Go to Customer” strategy, reinforcing the brand’s commitment to offering world-class luxury retail and ownership experiences in key Indian markets.
Karnataka’s First Exclusive Mercedes-Maybach Lounge
One of the key highlights of Viva Star Bengaluru is Karnataka’s first exclusive Mercedes-Maybach Lounge. The lounge offers an immersive Maybach brand experience, specifically curated for ultra-luxury customers and Maybach enthusiasts.
For the first time in the state, Mercedes-Benz has introduced the Maybach shop-in-shop concept, supported by a sophisticated Maybach Retail Kit. This setup allows customers to explore bespoke MANUFAKTUR customization options, enabling deep personalization of Maybach vehicles.
The Maybach Retail Kits are designed in Germany and handcrafted, offering a refined consultation experience through premium white-glove presentations. Customers can view materials, finishes, and design samples in detail before finalizing their vehicle specifications.
Integrated Luxury Showroom and Modern Service Centre
The Viva Star facility brings together a luxury showroom and an advanced service centre under one roof, ensuring a seamless transition from vehicle purchase to ownership and after-sales support.
Specially designed consultation zones and a dedicated vehicle handover area enhance the overall customer journey. The facility is aimed at delivering convenience, exclusivity, and efficiency throughout the ownership lifecycle.
Located in South Bengaluru, one of the city’s most prestigious and high-demand areas, Viva Star enjoys excellent road connectivity and proximity to major residential neighborhoods. The dealership is also situated in a premium retail zone with the presence of other luxury brands.
Premium Showroom Features
The Viva Star showroom offers:
- Display space for up to six luxury vehicles
- A dedicated vehicle delivery bay
- Private and semi-private customer consultation lounges
- A curated lifestyle boutique
- A premium handover bay with a special key presentation experience
These features are designed to elevate the emotional and experiential aspects of luxury car ownership.
Viva Star Bengaluru Service Centre: Key Highlights
The Bengaluru service centre has been built to deliver luxury-grade service quality with fast turnaround times. Spread across 16,600 square feet, the facility is staffed by trained and certified technicians providing personalized care.
Key service centre features include:
- 19 working bays, including Preventive Maintenance & General Repairs (PMGR)
- Dedicated Body and Paint repair facilities
- Comprehensive after-sales service infrastructure
- End-to-end service support from vehicle drop-off to delivery
- Preventive maintenance, general repairs, and complete body and paint solutions
- A dedicated storage area for genuine Mercedes-Benz spare parts, ensuring quick availability
Strengthening Mercedes-Benz’s Presence in Karnataka
With the launch of Viva Star, Mercedes-Benz India aims to redefine luxury automotive retail and after-sales service standards in Bengaluru. The new facility underscores the brand’s focus on customer-centric design, premium experiences, and long-term ownership satisfaction
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