Kim Kardashian Skims Finds Another Viral Formula with ‘Ultimate Bush’ Release

Kim Kardashian’s Skims ignited a fresh viral moment this week with a tongue-in-cheek lingerie drop: a faux hair micro-string “Skims bush thong” marketed as “The Ultimate Bush,” prompting rapid sell-outs and a wave of cultural debate across social platforms about beauty norms, body hair, and the power of meme-ready design in fashion commerce. Framed through playful marketing that riffs on merkin history and retro aesthetics, the “Skims faux hair panty” became the internet’s latest fixation and a sales driver for Kim Kardashian Skims, even as reactions split between amused endorsement and bewildered critique​

What launched

Skims introduced “The Ultimate Bush” as a micro-string thong with built-in faux hair on sheer mesh, listed at $32 and available in multiple textures and shade variations, paired with inclusive sizing from XXS to 4X to mirror the brand’s broader accessibility pitch. Product copy and campaign visuals leaned into camp and self-aware humor—complete with cheeky slogans and a vintage, game-show-style presentation—positioning the Skims bush as both wearable lingerie and pop-culture provocation engineered for shareability. Early retail momentum was swift: multiple outlets reported items selling out or nearing sell-out shortly after release, a pattern consistent with high-profile Kim Kardashian Skims launches designed to convert conversation into carts. youtube​

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Public reaction

Social response spanned disbelief, derision, and delight, with viral quips—“checked the date to make sure it’s not April 1”—capturing the blend of shock and humor that powered trending status for the Skims bush thong across feeds. Critics called it “insane” or “the worst thing,” while supporters praised the campaign’s wit and inclusivity, arguing that whether buyers are curious, camp-loving, or collectors of internet-era fashion ephemera, the drop accomplished its goal: everyone is talking about Skims. Jokes about laundry logistics and irony for post-laser shoppers added to the meme ecosystem, further entrenching the Skims faux hair panty as a social-media-native product built for engagement​

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Cultural context

By tapping the merkin tradition and reframing pubic hair as modular, color-matched styling rather than a grooming default, Skims pushed a broader conversation on personal aesthetics and body autonomy within lingerie culture. The “Skims bush” also underscores a fast-cycle playbook in modern brand-building: eye-catching concept, viral content mechanics, and accessible pricing that collapses the gap between spectacle and sell-through without runway gatekeeping. In effect, the Skims bush thong operates as a product and discourse catalyst—part satire, part inclusivity claim—cementing Kim Kardashian Skims as an arbiter of where commerce meets culture online.​

Why it matters

For Skims, the “Skims faux hair panty” expands a portfolio of attention-capturing basics and novelty items that keep the brand at the top of the fashion-news cycle while reinforcing its inclusive sizing and price-access strategy. The speed from drop to sell-out reiterates a distinctive competitive edge: converting mass attention into immediate purchase behavior, a feat that many lingerie labels struggle to replicate at scale. Whether the “Skims bush thong” endures beyond the news cycle, it has already secured a place among 2025’s most talked-about fashion launches, sealing another high-visibility win for Kim Kardashian Skims​

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