For Real raises Rs 3.2 crore from Titan Capital in a pre-seed funding round, marking an important milestone for the emerging online factory outlet marketplace focused on branded value shopping in India.
The fresh capital will be used to build and scale the technology platform and drive early user adoption, as the startup works toward redefining how brands and consumers approach excess inventory and discounted products.
Building India’s First Online Factory Outlet Marketplace
Founded by Anurag Sheth and Mohit Sheth, For Real is creating a dedicated online factory outlet marketplace that clearly separates liquidation commerce from primary brand sales.
Unlike conventional discount platforms, For Real allows brands to liquidate excess inventory in a predictable, transparent, and brand-safe manner, without impacting their core sales channels or pricing integrity.
For consumers, the platform offers a discovery-led value shopping experience, focused on branded products rather than cluttered, random discount browsing.
Why Titan Capital Backed For Real
Commenting on the investment, a spokesperson from Titan Capital said the firm believes strongly in the founders’ clarity and long-term vision.
“We have backed Anurag and Mohit because they deeply understand the persistent problem brands face with excess inventory. They are building a structured, tech-led off-price marketplace with a strong focus on brand integrity, not short-term liquidation. Their disciplined approach gives us confidence in For Real’s long-term potential.”
Founder Vision: Separating Liquidation From Core Commerce
Anurag Sheth, CEO and Co-Founder of For Real, said the company aims to fundamentally reshape inventory liquidation in India.
“For Real is India’s first online factory outlet marketplace, built to change how brands liquidate inventory and how consumers discover value. We are creating a brand-safe channel that separates liquidation from fresh merchandise and eliminates the need for brands to hoard unsold inventory or dilute their primary channels.”
Mohit Sheth, CTO and Co-Founder, highlighted the broken nature of value shopping in India today.
“Value shopping has suffered from cluttered feeds, poor discovery, and high friction. At For Real, we are building a purpose-designed discovery engine that surfaces the right products faster and simplifies decision-making, resulting in a significantly better customer experience.”
What This Means for India’s Value Commerce Market
With For Real raising Rs 3.2 crore from Titan Capital, the startup is positioning itself at the intersection of brand integrity, smart liquidation, and tech-driven discovery—a segment that remains largely unstructured in India.
As brands increasingly look for sustainable ways to manage excess inventory without harming their core business, For Real’s model could emerge as a long-term solution for off-price commerce in India
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