Ulta Beauty World 2026 has quickly turned into one of the most anticipated beauty events in the United States. From beauty creators to everyday makeup lovers, thousands of people tried their luck when tickets went live, making it one of the fastest-selling beauty conventions of the year.
If you’re searching for how to buy Ulta Beauty World 2026 tickets, along with ticket prices, rules, age limits, and availability updates, this guide breaks everything down in a simple and easy-to-understand way.
What Is Ulta Beauty World 2026?
Ulta Beauty World is a large-scale beauty convention organized by Ulta Beauty. The event brings together popular beauty brands, founders, professional artists, and fans for a full day of immersive experiences.
At Ulta Beauty World 2026, attendees get access to:
- Meet-and-greet sessions with brand founders
- Live hair and makeup demonstrations by the Ulta Beauty Pro Team
- Hands-on product sampling from leading beauty brands
- Exclusive masterclasses with industry experts
- Curated swag bags packed with premium beauty and wellness products, valued at around $2,000
After a successful first edition in San Antonio, the 2026 event is being hosted in Orlando, Florida.
When Did Ulta Beauty World 2026 Tickets Go on Sale?
Tickets for Ulta Beauty World 2026 went on sale on January 21, 2026, at around 10:00 a.m. EST.
Ulta had already warned fans that tickets would sell out quickly — and within a short time of going live, they were completely gone.
How to Buy Ulta Beauty World 2026 Tickets
Tickets were sold exclusively through the official Ulta Beauty World landing page. To keep things fair and secure, Ulta followed strict booking rules.
Ticket Purchase Rules
- Only one ticket was allowed per transaction
- One ticket per email address
- Tickets were non-transferable
ID Verification Requirement
Entry to the event requires a valid government-issued photo ID. The first and last name on your ID must exactly match the name on your ticket confirmation. If the names don’t match, entry will not be permitted.
Caregiver Ticket Policy
Ulta also made provisions for attendees who require a caregiver.
If you needed a caregiver ticket:
- You first had to secure your own Ulta Beauty World ticket
- After that, you needed to email Ulta at UltaBeautyWorld@travelhq.com to coordinate caregiver ticket access and payment
Caregiver tickets were limited and handled directly by the Ulta team.
Ulta Beauty World 2026 Ticket Prices
General Admission Ticket
- Ticket price: $160
- Processing fee: $5
Masterclass Ticket (April 15, 2026)
For those wanting a deeper learning experience, Ulta introduced exclusive masterclasses a day before the main event.
- Price: $75 plus processing fee
- Limited seats available
Combined Ticket (Convention + Masterclass)
- Price: $199 plus processing fee
Age Limit for Ulta Beauty World 2026
According to Ulta’s official guidelines, only individuals aged 18 years and above are allowed to attend Ulta Beauty World 2026.
Venue Details: Where Is Ulta Beauty World 2026 Held?
Ulta Beauty World 2026 will take place at the Orange County Convention Center in Orlando, Florida, on April 16, 2026.
The convention center includes three main buildings:
- North Building: 9400 Universal Blvd.
- South Building: 9899 International Drive
- West Building: 9800 International Drive
Specific hall details are usually shared closer to the event date.
Bag Policy at Ulta Beauty World 2026
Videos from last year’s event showed attendees pulling massive suitcases full of free products, but Ulta has clarified the rules for 2026.
- Personal rolling bags are not allowed on the expo floor
- Only the official Ulta Beauty roller bag is permitted
- The official roller bag can be purchased at registration for $50
Are Ulta Beauty World 2026 Tickets Still Available?
No. Ulta Beauty World 2026 tickets are officially sold out.
If you missed out, your best option is to:
- Keep an eye on Ulta Beauty’s official website and social channels
- Watch for announcements related to future Ulta Beauty World events
Buying resale tickets is not recommended, as tickets are non-transferable and strictly linked to government ID verification.
Final Thoughts
Ulta Beauty World 2026 is not just another beauty expo — it’s a premium, high-demand experience that offers rare access to top beauty brands, professionals, and exclusive products.
With limited tickets and strict entry rules, getting in requires preparation and quick action. If you’re hoping to attend future editions, staying updated and ready on ticket-sale day is the best strategy.